We’ve all heard the saying, “It’s not WHAT you know, but WHO you know.” This rings most true in the business world.

Networking and running a successful business go hand in hand. It is an invaluable way to make new connections, learn from other business owners and tell others about your business. While at events, it is important to remember you that you are not just gaining exposure to the people in the room, you are building connections with their network too.

Regular networking not only helps to raise your visibility in the community, but it is also a great way to increase your confidence. Confidence is a key attribute as a business owner, and your business growth is reliant on talking to people and making connections.

So, how can you get the most out of a networking event? Ask the right questions. Good questions are a way of building relationships and connecting with those that you meet.

Here are some great, engaging questions to ask those that you meet:
• “What business problem does your company solve?”
• “Tell me why you love what you do”
• “Who is your ideal client?”
• “What sets you apart from others in your industry?”
• “What’s the best thing that has happened in your business this year?”
• “What kind of people can I introduce you to that would be a good fit for your business?”
• “How do you like to de-stress from work?”

We recommend NOT starting a conversation with “What do you do?” This implies that you are only interested in what they do for business, and what they can do for you. You want to show that you are interested in who they are as a person as well. Remember, real conversations lead to real connections…and networking is all about the connections.

Did you know that Scottsdale North has its own business networking group? Business Pros Connect was created specifically for fellow business owners in the Scottsdale North community to form business relationships and exchange referrals.

For more information visit www.Facebook.com/Groups/BusinessProsConnect

We meet the last Tuesday of each month at Hacienda’s Mexican Grill, located at 32527 N. Scottsdale Road from 11:30 a.m. – 12:30 p.m. (excluding November and December – enjoy your holidays!)

This is a FREE, non-industry exclusive event. We would love to hear about you and your business! Be sure to bring plenty of business cards.