surpriseDeer Valley, AZ – On Friday, June 20, Dutch Bros. Coffee is giving away free drinks all day, from 5:30 a.m. to 10 p.m., at its new Surprise location at 13855 W. Bell Road.

All 16-oz. drinks will be free, including specialty coffee, smoothies, freezes and our private-label energy drink, Dutch Bros. Blue RebelTM.

Dutch Bros. West Valley owner, Caleb Berkey, has two other Dutch Bros. locations: one in each Peoria and Goodyear.

“We are growing and I’m really excited about joining the Surprise community,” said Caleb.

The Shops at Sunrise are going through a revitalization, which includes new tenants, green initiatives, park-like landscaping and family friendly events.  “I am really happy to be a part of such an innovative shopping center that is focused on people and the planet,” said Caleb.

The new location will be open 5 a.m. to 11 p.m. everyday. To find the Arizona Dutch Bros. Coffee location nearest you,

Dutch Bros. West Valley supports various local causes, including Phoenix Boys & Girls Club, Phoenix Children’s Hospital, United Food Bank, Eldercare, the Muscular Dystrophy Association, local schools, and various causes.

Dutch Bros. West Valley employs 95 upbeat, talented baristas.

About Dutch Bros. West Valley
Dutch Bros. Peoria, Goodyear and Surprise are locally owned and operated by Caleb Berkey.

At just 19 years old, Caleb Berkey knew he wanted to franchise with Dutch Bros. and, his mind set on the goal, he spent the next seven years working to achieve it.

“I believed in the direction of the company,” he said. “I loved how Dutch Bros. was unique in its culture and the way it treats franchisees and employees.”

Now, at 27, Caleb is achieving his dream and has Dutch Bros. stores in Peoria, Goodyear and now Surprise, Ariz. He currently employs around 95 fun-loving broistas. His locations in the West Valley have soared to the top of the company and are among the highest grossing.

To make it happen, Caleb served as everything from broista to manager and even moved from Oregon to Arizona.

“I wanted to see all angles of the business,” he says. “Being in the trenches, you know how it feels to start out training, working night shifts, slow shifts…it helped me so much with relating and knowing how people should be treated.”

Caleb not only knows how to treat employees but, in usual Dutch Bros. fashion, he really cares about his customers’ experience. “People can get caffeine anywhere, but at Dutch Bros., they are valued, noticed, remembered.”