Already this year a two-year-old El Mirage boy has drowned and there have been six water-related incidents for adults, according to the Children’s Safety zone, a Tempe-based non-profit organization that focuses on child safety issues. The dangers are real. Last year during this time, five children aged 12 and younger had drowned in the Valley.

Tempe-based Fulton Homes, in conjunction with KTAR FM, Arizona Sports 98.7 and the American Red Cross, is sponsoring its annual “2 Seconds is Too Long” campaign to remind adults that emergencies around water can occur in a split second. The program runs throughout the summer, with monthly water safety events at shopping malls around the Valley. At each event an expert with the American Red Cross will be present to speak about water safety and provide CPR demonstrations.

For years Fulton Homes has proudly sponsored ‘2 Seconds is Too Long’ in hopes of raising awareness for families to watch their children around water,” Doug Fulton, CEO of Fulton Homes, said. “Being vigilant with children around water, teaching them to swim, having a pool fence and having an adult who knows how to perform CPR are all critical for protection against drowning and near drowning accidents.”

The start of the “2 Seconds is Too Long” campaign coincides with April’s launch of the annual Fulton Homes Fence Patrol program, which awards pool fences to families in need throughout the summer.

For more information on Fulton Homes “2 Seconds is Too Long,” visit You also can tune into Arizona Sports 98.7 FM and KTAR FM 92.3 KTAR FM, or visit or and type in the keyword “2 seconds.” Families are also encouraged to visit and click on the Fulton Foundation section, where a link for water-safety programs is provided.