Unless you are an Air Conditioning Repair Company in Arizona, your business probably significantly slows down between June and September. Arizona seems to shut down as a state given the extreme heat during the summer months. A significant amount of residents either vacation for long periods during this time or just seem to hibernate in their cool air-conditioned homes. If you are a new start-up business you many not have accounted for this reduction in income over these three months and feel a significant sense of panic when your revenue suddenly plummets.
Do not fret! This could be a blessing in disguise. Provided you plan for this the other nine months of the year and have significant resources to get you through these months, you, as a business owner have been given a tremendous gift. By having three months each year to focus on your business and not be completely caught up in your business you can ensure that the other nine months are extremely successful. Instead of frantically trying to drum up business that just isn’t there during these summer months, try and use this time to strategize and plan for the rest of the year. Utilize this time to create an updated marketing plan. Do research into what companies or service businesses like yours are doing around the country and around the world. Get ideas on how you can enhance your service or product. Research creative marketing ideas. Use this time to reach out and network with those you never have time to reach out to during the busy months. Research non-profit organizations you can partner with that can benefit from your services so you can add an element of social responsibility to your offering.
Time is such a gift. This is precious time that you can use to utilize this gift to its fullest. By spending this time on planning, strategy, setting goals, networking and research you will be in a far stronger position to realize incredible success come the fall. You will have a renewed identity and be completely motivated to go forth and be successful for the year ahead!
Jacqui Breger is the Founder and CEO of Miracles & Marvels LLC, a locally owned, full service marketing, advertising, PR and web development firm offering comprehensive coaching services, a la carte services or anything in between. Her firm specializes in integrating a strategic comprehensive offline multi-media and online digital campaign creating successful results for their clients.
Miracles & Marvels LLC