Some of my family and friends call me the “dessert queen,” I adore making sweet treats and having my family and friends revel in the way they look and taste. I don’t just love the preparation of the cakes, cookies, desserts and confections, but my favorite is the time I spend icing, decorating and applying the special touches that make my custom creations unique and interesting to the palate. While creating a particularly intricate cake the other day, I was reminded of a marketing campaign I was working on for a client and the similarities were glaring.

Planning and strategizing for a successful marketing campaign is just as important as planning to bake a complex cake. You have to make sure you have all your ingredients and resources at your disposal so you are ready to embark on a successful campaign. The more intricate the campaign (or cake) the more detailed the research and more extensive the resources needed, and the more likely you will have to start in plenty of time to ensure success. If you have decided to embark on a new marketing campaign, you need to strategize, plan and be ready to do so. Marketing today isn’t about placing an ad in a magazine, mailing a few postcards or having a website. Without a strategic, integrated, comprehensive, targeted campaign that effectively and efficiently communicates with your audience where and how they wish to be reached, well, then you are just putting some of your ingredients into a bowl and hoping to create a masterpiece.

The cake needs all the ingredients and, in today’s digital age, it even needs the icing and decorations that maybe, if you can’t add yourself, it is worth bringing in experienced professionals to help you.

Jacqui Breger is the Founder and CEO of Miracles & Marvels LLC, a locally owned, full service marketing, advertising, PR and web development firm offering comprehensive coaching services, a la carte services or anything in between. Her firm specializes in integrating a strategic comprehensive offline multimedia and online digital campaign creating successful results for their clients.

Miracles & Marvels LLC

Direct: 602.670.8487

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