By Jacqui Breger Founder and CEO of Miracles & Marvels LLC

We all have different personalities; some of us are extrovert, some introvert. Some of us love to be the “belle of the ball,” while others of us prefer to sit quietly and observe the action. Our personalities are what attract us to each other, whether as partners, friends or professionals. In today’s world, social media provides us with a different forum to showcase our personalities; the only difference is that we get to share our experiences, our knowledge or our events with our entire network at one time.

We can almost equate this experience to that of living in a small town, where everyone knows our business (almost before we do). When we share something on Facebook, we are sharing it with all our friends, when we tweet to Twitter, we are tweeting to all that follow us and so on. However, what so many forget is that each individual has the power to share, tweet or post, within the confines of their own specific personality. Each person can determine what they are comfortable sharing with their network. In fact, when you are true to your personality, the recipient generally responds more favorably. The most effective social media marketing campaigns are those where it is transparent that what is shared by the person posting, sharing or tweeting is authentic, genuine and honest and where it is clear that the sharer is simply portraying their knowledge, their true experiences and their passions with others!

Therefore the best advise I can give you is to not lose out on this great networking opportunity by being fearful of social media, whether you are a social butterfly or a wallflower, participate at the level you are most comfortable, but participate. Share whatever you are comfortable sharing and let your beautiful individual personality shine through!

Jacqui Breger is the Founder and CEO of Miracles & Marvels LLC, a locally owned, full service marketing, advertising, PR and web development firm offering comprehensive coaching services, a la carte services or anything in between. Her firm specializes in integrating a strategic comprehensive offline multimedia and online digital campaign creating successful results for their clients.