My company & title is… Founder and Managing Director of The Giving Tree Phoenix – a medical grade cannabis company.
A typical day in my life includes…wake up by 5:30am, work out and arrive at the office by 7:30. I try to leave by 4:30pm to spend time with my two boys (Shai, 8 and Ben, 4). After they go to bed I work a little and spend time with my husband, Keith. I go to bed around 11pm and start all over again!
My favorite thing about living/working in the Deer Valley area is… that there are many local independent businesses and the community supports each other.
My favorite movie I could never get tired of watching and why… I’m not a big movie fan, I prefer books. A favorite book I can read over and over is Winning by Jack Welch.
My family… is my “why”, my purpose. I have an amazing supportive husband, he walks this walk with me and always supports me through this entrepreneur rollercoaster. I am a mother of two amazing boys who I mentioned earlier. I love my little family, that’s us, the family we have created here. The rest of my family lives in Israel including my number one supporters – my parents, my three sisters and their families.
The business lesson I learned the hard way is… not making sure long-term vision is in line between business partners. You can’t row in the same direction when you don’t agree about the direction itself. This was a hard lesson both my team and myself learned recently, and it made me understand how important it is.
One thing I cannot live without… Coffee.
When I was younger, I wanted to be… A business owner or a CEO of a large company. I wasn’t set on an industry, I just always knew I wanted to be in a leadership position. I love management, it is amazing to see the team grow and the business develop.
The song I would sing at Karaoke night is… Ooh I shouldn’t sing… but I love My Way by Frank Sinatra.
The one person who motivates me is… One person? Just one? Hmmm… I have to pick my husband Keith. He is my “calming factor.” He believes in me, he cares, and he doesn’t let me give up. I couldn’t have done this without him.
The last thing that made me laugh out loud was… Playing pillow fight with my boys. You’d laugh too if you saw us!
The perfect day would be… spent learning, winning and brainstorming with my team and then cuddling with my boys.
My first job was… a server at a restaurant. I worked in the food and beverage industry much of my life. I loved it!
My life… is great, fun and never boring!
I’m currently working on… expanding our new product line, Kindred Cannabis. It is my new passion – with a vision of creating quality and innovative products that changes the stigma of cannabis use while giving back to the
community.
The best gift I’ve ever received was… this past Mother’s Day my eight-year-old made a journal for us to exchange hand written letters. Our family is excited to fill it up with memories.
The actor I would want to play me in a movie of my life is… a new, unfamiliar actress to hopefully give them their break.
My dream vacation would be to… spend every summer with my family in a different spot in the world and work remotely. I love traveling! I always say that I work to be able to travel.
My words of wisdom to aspiring business owners… Go for it! It is fun and scary and rewarding. Surround yourself with your personal board – the people you trust to give you advice and you’ll be fine. We are all still figuring it out and there will be a lot of lessons learned but that’s just part of the challenge.
