By Doug Pacey, ADOT Communications

Dave Alford has been around the rodeo nearly his entire life. Now 68-years-old, Alford, the general manager of Rodeo Scottsdale, was instrumental in the creation of the Arizona Rodeo specialty license plate.
“From fans to contestants, there are many people that will get this plate and they’ll all be helping a good cause,” he says. “And rodeo people haul a lot of things. I’ve already heard from people who say they’re going to put the rodeo plate on their trailers.”
The Arizona Rodeo specialty plate just debuted and costs $25 upon initial application and $17 from each plate goes to promote, educate, and preserve the history of rodeo in Arizona. And there’s a lot of rodeo history in Arizona. Alford points out that the two oldest rodeos in the world – Payson’s World’s Oldest Continuous Rodeo and Prescott’s World’s Oldest Rodeo – are in Arizona, and rodeos in Scottsdale, Tucson and Yuma have occurred for nearly a combined 250 years.

“There’s a lot of history of rodeo in Arizona and we wanted to put it on a license plate and share it,” he says.

To view and order any specialty plate, visit Most specialty plates cost $25 upon initial application, of which $17 goes to a designated charitable organization. Personalization can be added for an additional $25 per year.

Specialty plates are authorized by the Arizona legislature and have been offered since 1989. Authorized plate designs complete a review by ADOT and law enforcement. In all, there are more than 80 license plate options for Arizona motorists.

69th Annual Parada Del Sol Rodeo Rides Into Town
The Parada del Sol is a Professional Rodeo Cowboys Association (PRCA) sanctioned rodeo. As one of the oldest, officially sanctioned rodeos in the country, the Parada del Sol Rodeo event includes bull riding, wrestling, calf roping, and barrel racing, along with other family fun. The event takes place March 10-13 at WestWorld of Scottsdale, located at 16601 N. Pima Road. Visit for event details.