Chula Seafood will bring “the freshest fish in the desert” to North Scottsdale with a high-end restaurant at Hayden Peak Crossing, Pederson Group’s upscale neighborhood shopping center at Thompson Peak Parkway and Hayden Road.
The popular fast-casual seafood purveyor will occupy a newly renovated 3,000-square-foot space with indoor dining, an outdoor patio and take-out options, including its signature poke bowls, Hatch chile tuna melt, and CA burrito. Chula provides a wide assortment of fresh and sustainable seafood from the Pacific Coast and beyond, including everything from swordfish off its boat, FV CHULA, to California halibut, local sea bass and Rocky Point shrimp, sashimi-grade New Bedford scallops, Faroe Island salmon, ahi tuna, and more.

“There are so many transplants in Arizona that we wanted to bring them a taste from their hometowns,” says Hogan Jamison, the company’s owner and president.
The family-owned and operated fishery was founded in San Diego in 2009 with its boat, CHULA, specializing in harpoon-caught and deep-set buoy swordfish in addition to species off the California coast. In 2015, the family seized an opportunity to bring fresh fish to the desert and began delivering straight from the boat to Arizona. This led to the opening of its first fish market and restaurant in south Scottsdale and a second location in central Phoenix.

“We chose Hayden Peak Crossing as our third location because we love the neighborhood and the vibe of the center,” Jamison says.

Chula’s new location is slated to open this spring and will join Ling’s Wok Shop, Pure Sushi, Local Bistro, Juan Jaime’s Tacos and Tequila, First Watch, The Craftsman and Starbucks at the 145,000-square-foot center. The fully occupied center boasts a mix of local and national tenants, and is anchored by a 75,000-square-foot Fry’s Signature Supermarket.

“We pay particular attention to the tenant mix at Hayden Peak Crossing,” says James Pederson, designated broker at Pederson Group. “Chula Seafood is a perfect addition to the great line-up of restaurants at this class ‘A’ shopping center.”

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