Photos Courtesy of ELUX at Norterra,

ELUX at Norterra is now open and ready to be home for new Deer Valley residents. Located at 1717 W. Happy Valley Road, ELUX at Norterra offers renters “all the luxuries and offerings of private homeownership, in the hottest North Phoenix neighborhood, without any of the hassle.”

Originally known as ELUX at Deer Valley, construction began on the 212-unit development in 2019 and is said to be “at the forefront of the new and rapidly growing asset class called single- family build-to-rent,” according to Tower Capital, a company involved in the construction financing of the project. “The asset class is uniquely positioned between multifamily and single- family to provide a lifestyle for people who desire the privacy and backyard offered by single-family living. The asset class also appeals to renters who have grown accustomed to living independently and are looking to downsize in space from larger single-family homes often requiring more maintenance and upkeep.”

ELUX at Norterra offers its renters many amenities often found in private home ownership.

“Experience the ease of leasing a single-story detached apartment home with high-end interior finishes, no shared walls or upstairs neighbors, and your very own private fenced-in yard,” according to ELUX at Norterra. “Our unique hybrid homes are ENERGY STAR certified and are built for maximum comfort and efficiency, with pre-installed smart home automation systems and eco-friendly appliances inside each floor plan. And our professional management team takes care of everything for you – from routine yard maintenance to on-demand home repairs.”

ELUX at Norterra floorplans range from one- and two-story units between 900‒1,400 square feet with one-, two- and three-bedroom options. Community amenities include a fitness center, clubhouse, walking paths and trails, play areas for kids, a co-working space, a demonstration kitchen, swimming pool and spa, an on-site dog park, and more. Units have front porches and backyards, and full-size washers and dryers. There are also private garages and doggie doors. Rent starts at a little over $1,300 a month and goes up from there depending on the floorplan.

ELUX at Norterra is a Greystar property. Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. To learn more, visit