PXG (Parsons Xtreme Golf) continues to forge ahead with its commitment to brick-and-mortar retail, opening its eighth U.S. store location. The latest, a 4,000 square foot facility at The Shops at Norterra, marks the third PXG store to open in the past year.
Founded by American businessman, philanthropist, and golf nut Bob Parsons, PXG was created with the sole intent of developing the world’s finest golf equipment and apparel. A research and development company at its core, PXG engineers have no cost or time constraints in their charge to learn about various alloys, explore new technologies, and identify the unique properties that make PXG clubs perform unlike anything else.
The company will not release new equipment unless it’s significantly better than what is already on the market, including existing PXG clubs. This approach doesn’t stop with golf clubs, but informs everything PXG does – including apparel and creating exceptional retail experiences for its customers.
Unlike many golf companies, PXG has maintained a customer-focused, direct-to-consumer sales model, choosing not to partner with big box department stores and focusing on personalized customer service. In a time when more and more companies are leaning heavily on third-party relationships for sales, PXG continues to move forward with aggressive store expansion plans across the nation.
“At PXG, we don’t do things like everyone else because we’re not in the same business,” says PXG Founder and CEO Bob Parsons. “We concern ourselves with one thing and one thing only – giving our customers what they want. The best way we know to do that is direct. You can be certain that PXG Norterra is one of what will be more than a dozen new locations we plan to open over the next twelve months.”
The all-new PXG Norterra location features two state-of-the-art golf simulators, a 140-square-foot putting green, luxury lounge space, and an expansive retail area showcasing PXG Apparel’s latest designs. These amenities, supported by PXG’s expert Retail and Fitting Specialists, create a world-class experience for all customers who walk through the door.
The highlight of the store experience is PXG’s comprehensive fitting process. Each session is led by PXG’s professional Fitting Specialists. Guests are guided through the custom experience in spacious fitting bays, which are equipped with top-of-the-line TrackMan™ technology. Leveraging launch monitor data, including swing speed, trajectory, and spin, PXG’s Fitting Specialists evaluate swing tendencies and skill level to recommend each customer’s ideal club configuration.
Selecting from PXG’s premium shaft matrix and adjusting everything from club head model to loft, lie, and weighting, PXG Fitting Specialists dial in every aspect of a player’s game for improved distance, forgiveness, and consistency.
PXG believes the right equipment, that’s properly fit to work with each individual golfer’s natural swing tendencies and goals, will help lower scores on the course and greatly increase enjoyment of the game. In a nutshell, it’s what PXG is all about.
Customers can also access the company’s latest apparel offerings at PXG Norterra. Spearheaded by President and Executive Creative Director of PXG Apparel Renee Parsons, each collection features sport fashion designs that are not only performative on the golf course but seamlessly transition to wherever life may lead. Pushing the boundaries of traditional golf attire, PXG Apparel integrates signature prints, luxury fabrics, and standout performance features to fill the void between high-fashion and high-function clothing.
“Golfers and non-golfers alike are drawn to our high-performance, sport fashion designs,” says Renee Parsons. “With our latest seasonal and year-round collections on display, our growing retail footprint creates the opportunity for more people to experience our wide range of styles for men and women.”
The Shops at Norterra is the premier open-air lifestyle shopping center in North Phoenix, an area that is poised for high levels of continued growth. It’s an ideal location for the company’s eighth U.S. storefront.
“PXG is the perfect addition to the already vibrant and growing Norterra retail district in North Phoenix,” says Mayor Kate Gallego. “It is a great example of the unique forward-thinking local companies that call Phoenix home and are able to thrive and provide great experiences to both our residents and tourists.”
Like all things PXG, each retail location adheres to the highest standards of quality and attention to detail. Visit PXG Norterra (located at 2480 W. Happy Valley Road, Suite 1215) or PXG.com to shop all the latest equipment, apparel, and accessories.