To celebrate Arizona’s cooler fall weather and the upcoming holiday season, the fourth-annual Kierland POP Festival will take place Friday, Nov. 13 through Sunday, Nov. 15 in Scottsdale. Visitors to the event will have the opportunity to support local artists who have had their business negatively impacted due to having fewer opportunities to showcase their work this year.

Event planners for this year’s festival have carefully modified their plans to accommodate public health needs. All events and experiences will take place in an outdoor, open-air setting while enforcing social distancing; the local ordinance for wearing face masks in any indoor space (masks will be provided to guests who need one); and heightened cleaning, disinfecting and sanitization for all shared spaces. Hand sanitizer stations will be featured throughout the property and individual hand sanitizer containers will be available to guests.

The weekend-long festival kicks off on Friday, Nov. 13 with the 5K Night Run around The Westin Kierland Golf Club. One hundred percent of Kierland Night Run 5K proceeds will go directly to Arizona’s own cancer charity, Don’t Be A Chump! Check For A Lump! (DBAC). In 2019, they raised over $5,000 for this amazing cancer charity, and while this year’s participation is capped at 150 runners, many of the runners have made donations above their entry fee to support DBAC. To register for the event, visit

On Saturday, Nov. 14, and Sunday, Nov. 15, Kierland POP continues at Kierland Commons with a series of free, fun, socially distanced activities outdoors, including live music, entertainment and arts performances, and the opportunity to do some holiday shopping from an artisan market featuring almost a dozen local artists, creators and makers selling a variety of beautiful handmade creations.

The Westin Kierland Resort & Spa is offering a weekend staycation package for Kierland POP guests, who can enjoy 25% off the best available room rates, a $25 resort credit per night, plus two complimentary registrations to the Kierland POP 5K Night Run. To redeem this offer, mention or enter special booking code LRR. Visit or call 480-624-1000 to learn more.

Kierland POP is presented by the Kierland Master Association and a collaboration between Kierland Commons, The Westin Kierland Resort & Spa, the Southern Arizona Arts & Cultural Alliance (SAACA), and Adventure Fitness. For more information, visit