From the luxury fashion house of Ferragamo, international marketing executive Riccardo Vannetti has joined forces with Five Star Development to lead the marketing and branding vision for The Palmeraie, a $2 billion, 122-acre luxury shopping, dining, and entertainment destination in the heart of Scottsdale.
The Palmeraie spans 122 acres in the most affluent and sought-after area in the state of Arizona. It has direct connectivity via lush walking paths to a sprawling enclave of multimillion-dollar homes and The Ritz-Carlton.
At the heart of the community, and within the first phase to open, is a 215-room Ritz-Carlton resort surrounded by 80 single-level Ritz-Carlton Residences Villas and 32 single-family Ritz-Carlton Residences Estate Homes priced from the mid- $7 millions.
Spread out over approximately 18 acres, the design of the hotel employs simple, elegant forms to create relaxed, comfortable spaces in the time-honored tradition of luxury architecture. The stunning Grand Lobby, situated above the rest of the hotel overlooking Camelback Mountain, will greet guests with a water feature that cascades down through the property to a world-class spa. The main pool, spanning nearly 400 feet, will be one of the longest resort pools in North America.
A specialty dining concept will harvest seasonal produce from the resort’s anticipated herb garden and citrus orchard and incorporate ingredients into the daily menus.
The abundant oversized suites and detached casitas will make The Ritz-Carlton Paradise Valley, The Palmeraie an ideal destination for those seeking a private oasis and will open in early 2023. Vannetti was most recently the chief marketing officer for Salvatore Ferragamo Group from the brand’s Milan headquarters and, prior to that, the chief strategy officer of Pitti Immagine’s Tutorship consultancy service for fashion designers. Earlier this year, Vannetti took on a prestigious role with Camera Nazionale della Moda Italiana, the National Chamber of Italian Fashion, as the head of special initiatives.
With a degree in art history, Vannetti began his career as a freelance journalist who held contributor positions at Conde Nast, L’UOMO Vogue, Vanity.IT, and many others. He has also held several marketing roles that provided support and strategic advice to some of the world’s leading fashion designers.
Five Star Development, owner of The Palmeraie, enlisted Vannetti as the property’s chief brand and digital transformation officer. In his role, he is responsible for the overall marketing, communication, and branding, plus elevating The Palmeraie to an international destination.
“At this moment in my career, this role is very exciting because the U.S. is a priority market for everyone in the world of luxury right now,” says Vannetti. “For many years, all the investments within the luxury industry were mainly concentrated in Asia. As we’re coming out of the pandemic, the U.S. has emerged as one of the most reliable markets.”