Hypnosis conjures many images for most of us, from night club acts to regressing people into past lives to satisfy curiosity, but it can be so much more than that. Few realize the true health benefits that can be derived from working with a trained hypnotherapist, even though the American Medical Association has recognized the health values of hypnotherapy since 1958.

Local business owner and long-time North Phoenix resident, Ron Benninghoff is hoping to change that perception with the opening of his new business Phoenix Hypnosis. His specialties include weight loss, smoking cessation and stress relief. He has also recently completed training in hypnosis for pain-free, natural childbirth.

In answer to people who associate hypnosis with being asked to cluck like a chicken, Ron explains that hypnosis is actually self-hypnosis which means that subjects will use their subconscious to affect change in themselves, during which they will do only what they want to do. His clients are always in complete control of their actions.

Ron first encountered hypnosis 30 years ago as a stage act. He was fascinated and finally, 10 years ago, was able to begin his training in hypnotherapy at Southwest Institute for Healing Arts in Tempe. This allowed him to begin helping people improve their lives and investigating solutions to their problems through hypnosis. His tag line is “Rise from the ashes; Emerge as new.”

Two of the most promising health uses for hypnosis are weight loss and smoking cessation. Ron approaches weight loss using gastric band hypnosis which allows his clients to avoid surgery through retraining their subconscious to be satisfied with smaller amounts of food. One of Ron’s patients actually commented, “Darn, Ron, I can’t eat as much as I used to. I lost 25 pounds without even trying.”

When dealing with clients who want to stop smoking, Ron stated that some require only one session with him to achieve success.

Another unique health tool Ron offers is hypnosis to enhance the natural childbirth experience. Both parents can be taught to have a rewarding, relaxing, stress-free birth based on the belief that all babies should come into the world in an atmosphere of gentility, calm and joy. When a mother is properly prepared for birthing physically, mentally and emotionally, she can experience that sort of joy, birthing her baby in an easier, more comfortable, and often pain-free manner.

For someone who wants to try hypnotherapy, the process includes an initial interview to familiarize the clients with the process and to determine what services will fit their needs. This can move directly into a hypnotherapy session so clients can begin working toward their desired outcome immediately.

Phoenix Hypnosis office hours are from 9:00 a.m. to 5:00 p.m., Monday through Friday, but Ron is available for appointments evenings and weekends to accommodate the schedules of his clients. Visit PhoenixHypnosis.net for more information, or call 602-529-3436.