February 28 is the registration deadline for local nonprofits interested in participating in Arizona Gives Day, the 24-hour online fundraising event, from noon on April 5 until noon on April 6. Since 2013, Arizona Gives has raised more than $30 million for nonprofits statewide, setting a single-year record in 2021 by raising $7.1 million.

Presented by FirstBank, one of the nation’s largest privately held banks with a focus on “banking for good,” Arizona Gives is hosted by the Alliance of Arizona Nonprofits and the Arizona Grantmakers Forum.

Re-enrollment and payment of a refundable registration fee is required and can be completed at azgives.org/eligibility. Registrants receive access to workshops and training, marketing and graphics toolkit, and can fundraise all year on AZGives.org.

The Alliance of Arizona Nonprofits’ Senior Vice President and Director of Development Jennifer Purcell shares that new features rolled out in the past year include peer-to-peer fundraising, an early-giving leaderboard, and a collective listing of events and volunteer opportunities for viewing in one place.

“These features were created to encourage year-round use of the website and assist with connecting the community with nonprofit organizations of interest,” Purcell says. “This year, returning participants can take advantage of special QR codes, donate buttons to imbed on a website, and an auto-generated repeating donation feature to encourage previous donors to give again.”

Arizona Gives unites nonprofits, big and small, new and established, to celebrate and increase philanthropy in Arizona through online giving. Arizona Gives helps raise awareness about the critical role Arizona nonprofits play in our communities and inspires people to give generously to create a thriving and stronger Arizona for all. Information required for registration and re-enrollment includes general information about the nonprofit, an IRS Determination Letter, the most current completed financials through Form 990 or the organization’s operating budget, and a bank account and routing number for electronic distribution of donations.

Arizona Gives provides virtual workshops to assist in making each participant’s fundraising experience a success. Workshops take place through March. Registrants can participate in real time or view the recording later.

“Arizona Gives offers a number of significant options for both nonprofits and donors including the ability for year-round giving and for donors to create personal fundraiser campaigns,” says Alliance of Arizona Nonprofits CEO Kristen Merrifield.

New 2022 campaign features for nonprofits include:
• New ways for nonprofits to direct traffic to their Arizona Gives Day profiles including options for an embeddable donation button and QR code.
• Ability to send thank-you emails directly from the Arizona Gives Day platform.
• An option for the peer fundraiser page “hero image” to be either static or as a video.
• Ability for nonprofits to link to their Vimeo videos in addition to YouTube.
• A new Repeat Your Donation feature which enables donors to review previous donations and then make that specific donation again or add to it with a click of a button.

For interested donors, AzGives.org offers an advanced search filter to find nonprofits by specific criteria, area of focus, and which donations may qualify as an Arizona tax credit. In addition to creating a fundraiser page, donors also can create a donor account to set up recurring donations, track their giving throughout the year, or they may simply check out as a guest.

Complete information, including answers to important questions about Arizona Gives Day, can be found at AZGives.org.