Goldfish Swim School Franchising, LLC, the premier learn-to-swim franchise concept, has announced rapid expansion plans for Arizona with goals to bring 10 locations to the state over the next several years, specifically targeting the greater Phoenix area. Arizona’s first Goldfish Swim School is slated to debut in Scottsdale this August.

Kickstarting franchise development is local entrepreneur Sherry Scott. The longtime resident of the Scottsdale community is bringing the first Goldfish Swim School to the state and is scheduled to open its doors this August. The swim school is situated at the Scottsdale 101 Shopping Center (7000 E. Mayo Blvd., Suite 26). Community members are encouraged to sign their children up for lessons during the pre-sale period beginning this month. Goldfish Swim School-North Scottsdale may be reached at 480-687-8710 or at

Additionally, Sherry and her husband are owners of four pediatric dental offices throughout Phoenix and San Antonio, Texas. Together, they are passionate about giving back to the community and helping to improve the lives of children.

“Instilling confidence in children is such a rewarding experience and we are grateful to have the opportunity to bring such an incredible and necessary business, like Goldfish Swim School, to the Scottsdale community,” she says. “Swimming is a lifesaving skill every child deserves to have access to and Goldfish Swim School has found a way to make it fun and memorable for children.”
Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching more than 138,000 children each week how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.

The brand’s commitment to innovation and keeping a keen eye on the ever-changing landscape of the space has been a key factor of its success. With 100 locations open and operating across North America and an additional 129 in development, Goldfish Swim School is continuing its rapid franchise development through 2020 with eyes on Arizona. With such a large population of children and parents, on top of the ideal climate for pools, the greater Phoenix region proves to be an ideal target market for franchise expansion.

“The positive business climate and community-focused neighborhoods directly align with the supportive atmosphere of our schools – making the region an ideal expansion market for Goldfish Swim School,” says Dan Israel, vice president of franchising at Goldfish Swim School. “We are searching for local entrepreneurs who share our passion for water safety and community engagement. As we continue to grow, it’s more important than ever we partner with franchisees who believe in our mission and vision.”