Self-proclaimed Chief Donut Officer and local baked goods chef Alex McEntire opened Chin Up Donuts in November 2020 with a mission to share positivity and optimism in the world. To grow her business, McEntire applied for Vans “Foot the Bill” initiative, which was developed to help small business get back on their feet throughout the pandemic. Vans selects businesses that show strong creative expression, positively impact their community, and have a clear vision.
Showcasing her retro-style brand, McEntire partnered with Vans to create spirited designs for a “Custom Old Skool” shoe and t-shirt. McEntire sold over 350 pairs of Vans and the net proceeds will go toward new custom packaging for Chin Up Donuts designed by a local artist.
The designs for the shoes and shirt were inspired by the retro stripes and vibrant colors of Chin Up Donut’s current donut boxes. They are a nod to the desert landscape of Arizona—where the company was born. The color pallet is gender neutral, designed for both men and women.
“An important element to the Chin Up Donut experience is our retro-style shop and branding. I’m so grateful for Vans’ support of my small woman owned business during this challenging time for many local restaurants,” says McEntire.
Chin Up Donuts is located at The Promenade at 7325 E. Frank Lloyd Wright, Suite 103. For additional information on Chin Up Donuts, visit chinupdonuts.com or find them on social media, including Instagram, Facebook, LinkedIn and TikTok @chinupdonuts.