Photos Courtesy of  Biltmore Fashion Park

Madison Reed is opening a store at Biltmore Fashion Park in fall of this year. The brand rose to prominence during COVID when at-home hair coloring became popular.

Smart 8-free: free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, Madison Reed’s color is crafted in Italy according to strict European Union safety standards for hair color formulation and is Leaping Bunny certified, the international gold standard of cruelty-free beauty.

Madison Reed is expanding with brick-and-mortar stores around the country. It’s Biltmore location will offer hair care and hair color products, along with a color bar that includes a free personalized color consultation. Customers can schedule an appointment to have a colorist color their hair, or they can take a hair color home, according to the company’s website.

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