Sephora debuted a new store inside Kohl’s Peoria on July 20. The new Sephora location replaces Kohl’s previous beauty selection and is located just inside the front center of the store. Featuring around 8,500 products from 125 prestige beauty brands including skincare, haircare, and fragrance, the location offers what shoppers have come to expect from Sephora.

“You’re seeing the exact same experience that you would enjoy in any other Sephora environment,” said Jean-Andre Rougeot, Sephora CEO of Americas in an interview with CNBC. “I would say the quality of the store you’re seeing, the upscaleness, selectivity, is better than some of our own Sephora stores.”

“Beauty is a big industry, so there’s room for lots of players” Michelle Gass, CEO of Kohl’s told CNBC in an interview. “That being said, Sephora is the best. I mean, look at the shop: 2,500 square feet, no detail has been spared … this is bringing premium beauty to the millions of Americans who haven’t had the access, the convenience.”

Sephora at Kohl’s is located at 10072 W. Happy Valley Rd.