By Michelle Talsma Everson

Recently, Affinity Wealth Advisory Group teamed up with community members for its second annual Dignity Drive. A Dignity Drive is where an organization collects gently used and new bras for women exiting homelessness and unsafe environments.

“Our goal was 2,000 bras and, with the help of a grant from the MDRT Foundation of $2,500, we exceeded our goal for a total of 2,868,” according to the Affinity Wealth Advisory Group team.

Our publishing group, Eculeus Group Publishing (EGP), teamed up with local businesses to collect 377 bras to help in the effort. We would like to say thank you to 32 Shea, Uptown Medispa, Jabz Boxing and DUO Salon for allowing us to place donation boxes at their locations.

This year’s Dignity Drive doubled the number of bras collected last year. For 2021, Affinity Wealth Advisory Group has an even bigger goal. “Next year our goal is 4,000,” according to the organization. “Believe it or not, it takes about 150 bras a week to meet the needs of women in the Valley.”

“Many people don’t think about bras when it comes to donations for women in need, but dignity in appearance is important when attending interviews or reporting to work,” explains Natasha Beal, publisher at EGP. “Our team is so grateful for all of the local businesses and community partners who allowed us to place donation boxes at their locations and to community members who donated.”