By Eric Schwarz, owner of Southwest Jewelry Buyers

The decision to sell your gold jewelry is not always a simple one. While you may not wear a lot of your gold rings, bracelets, necklaces, or other pieces, chances are some of them have sentimental value that would make them difficult to part with. Wedding rings, family heirlooms, anniversary gifts—all of these can hold a special place in your heart.

Still, it helps to remember that parting with an object doesn’t have to mean parting with its emotional worth, and it may even feel liberating to let go of something you’ve held onto for too long. If you’re feeling hesitant about selling your gold, it may help to go through your jewelry box or your home safe and take stock of the items you have. Separate the gold pieces you feel less attached to and put those aside to sell. It may be that once you’ve sold them and seen how profitable it can be, you’ll be ready to part with the remainder of your unused gold jewelry and other items.

Current Value of Gold is High
Unlike the future of our economy, the demand for gold is certain. The precious metal will always be in high demand, so it will always be valuable. This means your old gold pieces are essentially money in disguise.

Due to the high value of gold, it’s not difficult to find a gold buyer in Phoenix. You can also find buyers on the Internet, but we strongly recommend avoiding selling gold online. Not only is it safer to sell gold in person, but it’s also more profitable too.

How to Sell Your Gold
First, do a little research so you have some idea of what your gold may be worth. Based on the market and the current demand, the value of gold and other precious metals will fluctuate over time, but a quick online search can help you find the most recent spot price for gold.

You should also have a basic understanding of the karat structure used to measure gold. Since gold is so soft, it is often mixed with other metals to make it more durable. However, all gold jewelry must be at least ten karats (10K). This means that by weight, ten of 24 parts must be gold, while the other 14 parts can be different metals. Be sure to separate out your gold jewelry by karat before you take it to a jewelry buyer.

If you do decide to sell your gold jewelry, it should be a comfortable and enjoyable experience. Instead of selling your jewelry online, which takes time and may come with added risks, or taking it to a pawn shop, where you likely won’t receive the highest price for your items, it’s best to work with a reputable local dealer that you can meet with in person.

For example, at Southwest Jewelry Buyers, our GIA-certified appraisers take the time to meet with you one-on-one and examine your unwanted gold to determine its value. Each appointment is discrete and respectful, and you will never be pressured to sell if you are not ready.

Reputable dealers buy all kinds of gold, even your broken or damaged jewelry. What type of gold can you sell? Gold jewelry, broken or damaged jewelry, gold coins, gold medallions, watches, scrap gold, and more are all sellable. In addition to gold, you can also sell your silver, platinum, other precious metals, diamonds, and more.

To learn more about selling gold and other precious items, call 480-773-8004 or visit

Eric Schwarz is the owner of Southwest Jewelry Buyers. Since their inception in 2000, Southwest Jewelry Buyers has been committed to paying their clients the best prices for their gold, diamond, silver, and platinum jewelry.